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New Victory SF 32 Binoculars
The latest addition to the Victory family, a more compact optic with no compromises perfect for all-day nature observation.
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Fujifilm X-T4 Now Available!
The wait is over, the Fujifilm X-T4 has arrived! Bringing new features like 5-axis IBIS, a powerful new battery and a long-awaited vari-angle LCD touchscreen.
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Sony FE 20mm f1.8 G Lens
A compact, lightweight ultra-wide-angle prime lens joins the Sony G Master lineup of FE Mount Lenses. Featuring twin XD motors to provide super-smooth, super-fast AF which is great for video and photo creation.
Due in early March 2020.
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Swarovski dG 8x25
The world's first Smart long-range optical device. Share your sightings, identify birds and mammals and more with a range of pioneering app technology! Discover more and pre-order yours today for just £5 deposit
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Olympus E-M1 Mark III
An amalgamation of high-end features from the E-M1X with the lightweight portability of the E-M1 Mark II. The Olympus E-M1 Mark III is a top choice for the adventurous photographer looking for a professional-grade camera.
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Nikon D6
The Nikon D6 is here! Pre-order the latest flagship pro DSLR today. A limited number of pre-orders will also receive a free CF Express card worth £255.
12 Months IFC Available.
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Canon EOS R5
The next addition to the EOS R range of Full-Frame mirrorless cameras, the EOS R5 has been announced as in development. Find out everything we know so far and register your interest today!
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Fujifilm X100V
The fifth iteration in the Fujifilm X100 series. Fantastic updated features that make this model the ultimate take-everywhere camera.
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