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Privacy and Personal Data Policy

The privacy and security of your personal data is extremely important to us. This policy explains the types of personal data we, Clifton Cameras, may collect about you whilst you interact with us. We collect and process data in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679 and the Data Protection Act 2018. We do not disclose data to any third parties unless it is necessary for the fulfilment of service, you have specifically given consent for a particular service, or we have a legitimate interest in disclosing data. Instances in which we do disclose data to third parties are outlined in our infographic below:


Lawful basis for processing personal data

The General Data Protection Regulation requires a lawful basis in order to process personal data. We rely on the following legal basis for processing your data:

  • Consent– We will ask for your consent before marketing to you via email. If you consent then we can collect and process your data for this purpose. 

  • Contract– We need to collect and process your personal data in order to fulfil a contract with you, i.e. a customer order. We will also collect and process your data if you’ve asked us to provide a part exchange quote.

  • Legal Obligation– We are obliged to collect and process personal data to comply with the law. If you place an order with us we must retain some personal data for at least six years to comply with the Sale of Goods Act 1982, Consumer Rights Act of 2015 and HMRC guidance.

  • Legitimate Interests– We collect and process personal data to on the basis of legitimate interests, in such a way you would reasonably expect as part of running our business.  An example would be where we analyse information from our customers in order to provide new products or services i.e. product reviews and other feedback.

The data we collect

Depending on how you interact with us, we may collect and process all or some of the following information:

Address details
Phone number
Email address
Marketing preferences
Order history
Copies of ID 
Activity on our website (Cookies)
Computer IP address
CCTV (in-store)

How we protect your personal data

We’re serious about guarding the security of your personal information and the details of any transactions you make with us. The entire checkout process for the Clifton Cameras web site is held on a secure server using a verified SSL (secure socket layer) system for transferring data. Clicking on the small padlock symbol in your web browser will reveal our site's security certificate. Should you have any concerns regarding the security of our site please contact us via email


How we use your personal data

We may need to share your personal data with trusted third parties. In these instances, your data will only be used for the exact purpose we specify. We ensure that the data will be transferred and stored securely and will be deleted or rendered anonymous if we stop working with that third party, or no longer require the data for the purpose it was obtained for.

Examples of the trusted third parties we share data with:

Payment processing services
Fraud protection agencies 
Delivery couriers/postal services
Email marketing service providers
Marketing companies who analyse our customer data 
The manufacturer of your product
Product-review companies 

This list is not exhaustive and may change from time-to-time in line with our business processes. Please be assured that we will only ever share your information with trusted parties who are GDPR compliant and follow the correct standards of security.  We will never sell your personal data.


How long we store personal data

We will only keep your data for as long as necessary. After that, we will delete it or render it anonymous (removing personal data but keeping information such as transaction amounts for business analysis). If you contact us for a part exchange quote but you do not give consent to receive marketing material, we will keep your data securely for one year then delete it.

If you place an order with us, we keep your data for six years in order to comply with legal obligations. You can request that some of this data is removed sooner, see ‘individual rights’. After six years we will remove your data unless you have given consent to receiving marketing material from us.


Individual rights

You have the right to:

Access your personal data, free of charge
Have your personal data rectified if out of date or incorrect
Have your personal data erased, unless that would conflict with our legal obligations
Withdraw consent for us to use personal data if you have previously given consent
Object to us processing your personal data and/or stop us using data for direct marketing
If you would like to exercise any of these rights, please contact us via email


How to opt-out

You can opt-out to receiving marketing material from us at any time:

By clicking the ‘unsubscribe’ link at the bottom of any marketing email we send
By contacting us and asking to opt-out
Please note, you may continue to receive marketing from us for a short period after opting out.  We will provide you with more detailed processing times should you make such a request.

If you would like more information or if would like to complain to the Information Commissioner’s Office, please see the ICO’s details.




Cookies are used on this  website

1- To keep track of the contents of your shopping cart once you have selected an item and to facilitate the order processing.

2- To enable Google Analytics to function on this website. Google Analytics helps us analyse visitor information such as browser usage, the device used, new visitor numbers, response to marketing activity. This information helps us to improve the website and your shopping experience and to make our marketing campaigns more relevant and targeted.

3- To allow customers to have an account area, so ordering is faster in the future.

4- To facilitate our product review service which is out-sourced to

What are cookies?

Cookies are very small text files which are stored on your computer when you visit certain web pages. At Clifton Cameras Ltd we use cookies to keep track of what you have in your cart and to remember you when you return to our site. To place an order on this web site, you need to have cookies enabled. If you don't wish to enable cookies, you can browse the site but you may not be able to place an order.

Most web browsers have default settings which allow cookies to be stored. These can be switched off in most web browsers however, information of how to do this will be available from your browser developer, Google Chrome, Safari, Firefox etc.  Instructions on how to disable or change the settings of cookies on your type and version of browser are available here>

It should be noted that cookies cannot harm your computer. Furthermore, we do not store personally identifiable information such as credit card details in any cookies we create. We use encrypted information gathered from the cookies to help improve your experience of the site. For example, they help us to fix errors, or to determine relevant related products to show you when browsing our site.

We also work with carefully chosen and monitored suppliers who may set cookies during your visit to Clifton Cameras. These cookies are used for re-marketing - this means they are used to show you advertisements for different products and services based on what you appear to be interested in. You can easily opt-out of these cookies by going to the Network Advertising Initiative website. This link will open in a new window - we're not responsible for the content of external websites.

If you'd like to learn more about cookies in general and how to manage them, visit

About the cookies we set

To make full use of your online shopping and personalised features on this website, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this website once you accept or by ‘soft opt-in’. We give you fair notice and opportunity to act before cookies are set on the first visit to our site.

The cookies we set do not store sensitive information such as your name, address or payment details; they simply hold an anonymous 'key' that, once you're signed in, is associated with this information. However, if you would prefer to restrict, block or delete cookies from this website, you can use your browser to do so, visit


1st party cookies you may see used on this website include:

Cookie Name


Cookie Purpose


Category: Necessary


Cookie purpose description: Preserves user session state across page requests.

lang (Preferences) 

Remembers the user's selected language version of a website.

Category: Statistics


This allows us to remind you that you have products in your basket that you have not yet checked out.


Registers a unique ID that is used to generate statistical data on how the visitor uses the website.


Used by Google Analytics to throttle request rate.


Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 

Category: Marketing 



Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor 's online behaviour across websites.



Registers a unique ID on mobile devices to enable tracking based on geographical GPS location.



 Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.



 Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.



 Used to check if the user's browser supports cookies. 



 Tries to estimate the users' bandwidth on pages with integrated YouTube videos. 



 Registers a unique ID to keep statistics of what videos from YouTube the user has seen. 




Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies. 

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. 

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. 

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. 

Unclassified cookies are cookies that are in the process of classifying, together with the providers of individual cookies. 


Managing Your Cookies

If cookies aren't enabled on your computer, it will limit your shopping experience on our website. The limitations will affect browsing and researching; you may not be able to add products to your basket and buy them.

All recent versions of popular browsers give users a level of control over cookies. Users can set their browsers to accept or reject all, or certain cookies. Users can also set their browser to prompt them each time a cookie is offered. The instructions for changing your cookie settings are different for each type and version of browser.

To disable or change the settings of your cookies

If you are not sure of the type and version of browser you use to access the web:

For PC: click on 'Help' at the top of your browser window and select the 'About' option
For Mac: with the browser window open, click on the Apple menu and select the 'About' option
Instructions on how to disable or change the settings of cookies on your type and version of browser are available here>


Removing your data from our lists

If you don't wish to be contacted by post, email or phone, you can contact us by email at or by phone on 01453 548128 or write to at the address below with your request;

Clifton Cameras Ltd
28 Parsonage Street
GL11 4AA

We will remove you from any list as you require. Please allow 10 working days for the changes to take effect.

You can also click ‘unsubscribe’ on any email you receive from us or from our product review facilitator,, to be removed from all future communications.


Further Information and Help

There are a number of websites that can help you understand more about cookies and how to manage them.

Websites that explain more details about cookies, how they work and how you can manage them:



Websites that explain more details about cookies are used in online advertising and also help you to manage your online privacy.



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