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Price of Goods: £4,199.00
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Sony Alpha A7R Mark III Digital Camera Body
Inspiring maximum creativity
Welcome to a new world of imaging with resolution, sensitivity, dynamic range, processing speed, and shooting response further enhanced. The α7R III packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation. With such high power, precision, and potential at your command, you can capture once-in-a-lifetime experiences.
Shoot continuously in absolute silence
This camera allows silent shooting at up to 10fps with AF/AE tracking. Silence is critical for shooting wildlife, when even slight noise can mean missing a chance at an ideal shot.
Dual media slots, UHS-II support
With two media slots, including one that’s UHS-II-compatible for fast data writing, the α7R III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.
Up to 10fps continuous shooting
Capture an instant action with continuous shooting of up to 10fps with AF/AE tracking. Huge data of 42.4MP3 imaging maintains high image quality that is advantageous for your creative trimming.
Strong, light, reliable design takes you further
High-resolution Quad-VGA OLED Tru-Finder provides natural, high-precision viewfinder image. The functional advantages of an EVF, such as high visibility in darkness and AF capability when using magnified display, is further enhanced for powerful shooting support. For even greater versatility, the α7R III’s small, light body is robust and rigid enough for rugged use.
Shoot up to 76 images continuously
Capture up to 76 compressed RAW or JPEG images in a continuous burst. This allows you to confidently concentrate on burst shooting without distraction.
Dramatically evolved AF performance
AF performance is improved by inheriting the AF performance used in the α9 and applying it optimally, so once the α7R III captures a wild animal that moves unpredictably, it won’t easily let it go.
Enhanced image stabilisation: freer shooting
Thanks to enhanced 5-axis in-camera image stabiliser, whenever you want to move and shoot freely, you can rely on the α7R III’s high-resolution performance and mobility, in order to concentrate on the subject without worrying about various types of camera-shake blur. New stabilisation unit/gyro sensors/algorithms effectively raise 5.5 stops. Five types of camera shake: angular shake (pitch/yaw), X/Y shift, and rotational shake (roll) these are all compensated for by the A7R III.
High connectivity for professional workflow
The α7R III includes USB 3.1 Gen 1 compatible USB Type-C™ port and sync terminals that enable the camera to be connected directly to external devices without delay. These connections make workflow more seamless and stress-free, even for studio shooting that makes use of PC tethered shooting or flash.
Eye AF with doubled performance
With the α7R III, Eye AF evolves with two times more immediate, effective eye detection and tracking, even when shooting a moving portrait subject.
- Even if face is partialy hidden
- Even When looking down
- Even in dim lighting
USB 3.1 Gen 1 for fast data transfer
This makes PC tethered shooting available for smooth handling of big RAW image files, so you can quickly review images on a PC and continue shooting without much delay for file transfers.
Sync terminal available
A standard sync terminal is provided for convenient synchronisation with studio flash units and other external lighting equipment.
High-resolution 4K HDR
In addition to capability to record stunning high-resolution 4K movies through 5K (15MP) oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow, that offers wide dynamic range for highly precise and lifelike movie images without colour grading.
Shoot and record 4K movies with oversampling
You can shoot and internally record 4K movies oversampled from 5K (15MP) equivalent data in Super 35mm format. The results are startlingly beautiful in every detail.
HLG (Hybrid Log-Gamma) for instant HDR workflow
A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with suppressed blocked shadows or blown highlights, without colour grading.
Supporting various needs in HDR production
The α7R III features S-Log for flexible expression of images in post-production and HLG for instantaneous HDR workflow — a combination that fulfills various HDR production requirements.
 High flexibility to fine-tune images as desired (Colour grading required)
 Instant and high-quality image (Colour grading not required)
|1. 3.0 type 1.44 million-dot high resolution LCD tilts upwards and downwards for flexible framing and monitoring of your shot.||2. The a7R III has touch focus function, and a touch pad funciton for you to finrgertip-drag the focus frame intuitively while using the viewfinder.|
|3. A Multi-selector lets you smoothly shift focus points to shoot moving subjects conveniently without missing the fine shooting opportunities.||4. Press AF-ON button to activate autofocus, so you can concentrate on timing an instant shutter release without a half press focus sequence.|
|5. Setting the viewfinders frame rate to 120/100fps for smooth display makes it easier to track dynamic subjects.|