The World Deserves Witnesses, Leica Photography Competition page


Leica Competition

The World Deserves Witnesses

A witness: someone who sees what the others simply watch. When Leica invented the first 35mm camera in 1914, this allowed people to share their stories and the world around them. Today, as for more than a century, Leica keeps celebrating these witnesses. These are the ones who see everyday beauty, grace and poetry, and the never-ending irony and drama of our human condition, bringing their cameras to the eye in order to frame moments forever.

Now it's your turn to become a witness

From great history come great stories. Stories we help create, stories we share, and stories that have been with us for generations. Photographers have always played a big part in capturing these stories. Now it's your turn to become a witness. Submit to one of the open categories (Joy and Hope) and have your work selected to form part of the next wave of Leica’s “THE WORLD DESERVES WITNESSES” campaign.

What's the theme?

An ode to joyfulness and hope. Everyone is given the opportunity to submit their photographs to Leica to be selected as part of the multi-awarded "THE WORLD DESERVES WITNESSES" Leica Brand Campaign. A central feature of this Brand Campaign is that it does not produce images specifically for advertising purposes but uses and curates existing images of photographers whom Leica call "the Witnesses".

What can be submitted?

Photographs (still images) are requested, one or both of the following themes: JoyHope. Candidates present at least one (and up to 5) image(s) that they consider the best for the theme(s) of the call they choose.

What can I win?

Your photo as our new campaign. The selected Leica Witnesses Photographers will have their image(s) included in a forthcoming wave of the "THE WORLD DESERVES WITNESSES" Leica Brand Campaign. In addition to being selected, the nominated photographers will be elevated to the unique status of "Leica Witness". Selected Leica Witnesses Photographers will receive the Leica Witness Campaign's fixed fee in compensation for the rights to use their image(s).

What does it cost?

It is free.

Who hosts this contest?

Picter on behalf of Leica Camera AG. A free Picter account is required for participation.

How do I Enter?

For more information click here >

When will the winner be announced?

  • Call for entries open - 30 June 2022
  • Submission deadline - 30 September 2022 (10:59PM)
  • Shortlist announcement - October 2022
  • Selected Leica Witnesses Photographers announcement - November 2022

Any questions?

If you have any further queries relating to this offer, the product or anything else; please don't hesitate to contact our friendly team of experts. Click here or use our live chat feature below.

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