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Discover the Latest Fujifilm Products
Check out the recent releases below including new Fujifilm Cameras, Lenses and more!
Fujifilm X-Half
Introducing the Fujifilm X-Half: a compact, ultra-light camera that reimagines the spirit of classic half-frame film for today’s creators. Designed with a distinctive vertical 3:4 format, a high-quality 1-inch sensor and a sharp 32mm equivalent prime lens, it's ideal for portrait, street, and travel photography. Plus, 13 iconic Film Simulations and analogue-style filters blend vintage charm with modern innovation for everyday creativity.
Fujifilm X-Half Key Features
- 17MP 1-inch sensor
- 32mm f2.8 lens (*35mm equivalent)
- Ultra-light: 240g
- 3:4 vertical format
- 2-in-1 mode
- Vertical LCD touchscreen
- OVF for vertical format
- 13 Film Simulations
- Analog-inspired filters
- Dedicated X half App
Fujifilm GFX100RF
The latest addition to Fujifilm’s GFX series, the GFX100RF offers all of the stunning quality of the GFX large format series, in a well-designed compact body with a fixed 35mm f4 lens. Featuring a GFX 102MP CMOS II Sensor and x-Processor 5 allowing you to capture both high-quality photos and videos. The Fujifilm GFX100RF is available in a retro silver body or a classic black body.
Fujifilm GFX100RF Key Features
- GFX 102MP CMOS II Sensor
- X-Processor 5
- Lightweight 735g
- Built-in Aspect Ratio Dial
- Aluminum top plate
- 35mm f4 fixed lens
- AI-based subject detection AF
