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Discover the Latest Fujifilm Products
Check out the recent releases below including new Fujifilm Cameras, Lenses and more!
Fujifilm X-E5
Meet the Fujifilm X-E5: a stylish, compact rangefinder-style camera with pro-level features in a lightweight body. Capture 40MP stills, cinematic 6.2K video, and customise your look with the new Film Simulation Dial. Perfect for creators who want vintage charm, modern tech, and total control in every shot.
Fujifilm X-E5 Key Features
- 40MP
- X-Trans BSI CMOS 5 HR Sensor
- X-Processor 5
- New Film Simulation Dial
- 20 Film Simulation Dial
- 2.36 million dot EVF
- 3.0-inch 2-way tilt LCD
- Up to 7-stops IBIS
Fujifilm X-Half
Introducing the Fujifilm X-Half: a compact, ultra-light camera that reimagines the spirit of classic half-frame film for today’s creators. Designed with a distinctive vertical 3:4 format, a high-quality 1-inch sensor and a sharp 32mm equivalent prime lens, it's ideal for portrait, street, and travel photography. Plus, 13 iconic Film Simulations and analogue-style filters blend vintage charm with modern innovation for everyday creativity.
Fujifilm X-Half Key Features
- 17MP 1-inch sensor
- 32mm f2.8 lens (*35mm equivalent)
- Ultra-light: 240g
- 3:4 vertical format
- 2-in-1 mode
- Vertical LCD touchscreen
- OVF for vertical format
- 13 Film Simulations
- Analog-inspired filters
- Dedicated X half App
Fujifilm GFX100RF
The latest addition to Fujifilm’s GFX series, the GFX100RF offers all of the stunning quality of the GFX large format series, in a well-designed compact body with a fixed 35mm f4 lens. Featuring a GFX 102MP CMOS II Sensor and x-Processor 5 allowing you to capture both high-quality photos and videos. The Fujifilm GFX100RF is available in a retro silver body or a classic black body.
Fujifilm GFX100RF Key Features
- GFX 102MP CMOS II Sensor
- X-Processor 5
- Lightweight 735g
- Built-in Aspect Ratio Dial
- Aluminum top plate
- 35mm f4 fixed lens
- AI-based subject detection AF
