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Published on: 05 June 2021
Welcome to a new world of imaging with resolution, sensitivity, dynamic range, processing speed, and shooting response further enhanced. The α7R III A packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation. With such high power, precision, and potential at your command, you can capture once-in-a-lifetime experiences.
The Sony a7R III A features an updated rear LCD screen that features 2,359,296 dots of high resolution. The rear screen has also had the Sony logo removed from the bottom of the screen surround.
High-resolution Quad-VGA OLED Tru-Finder provides natural, high-precision viewfinder image. The functional advantages of an EVF, such as high visibility in darkness and AF capability when using magnified display, is further enhanced for powerful shooting support. For even greater versatility, the α7R III A's small, light body is robust and rigid enough for rugged use.
Capture up to 76 compressed RAW or JPEG images in a continuous burst. This allows you to confidently concentrate on burst shooting without distraction.
AF performance is improved by inheriting the AF performance used in the α9 and applying it optimally, so once the α7R III A captures a wild animal that moves unpredictably, it won’t easily let it go.
Thanks to enhanced 5-axis in-camera image stabiliser, whenever you want to move and shoot freely, you can rely on the α7R III’s high-resolution performance and mobility, in order to concentrate on the subject without worrying about various types of camera-shake blur. New stabilisation unit/gyro sensors/algorithms effectively raise 5.5 stops. Five types of camera shake: angular shake (pitch/yaw), X/Y shift, and rotational shake (roll) these are all compensated for by the A7R III A.
The α7R III A includes USB 3.1 Gen 1 compatible USB Type-C™ port and sync terminals that enable the camera to be connected directly to external devices without delay. These connections make workflow more seamless and stress-free, even for studio shooting that makes use of PC tethered shooting or flash.
With the α7R III A, Eye AF evolves with two times more immediate, effective eye detection and tracking, even when shooting a moving portrait subject.
This makes PC tethered shooting available for smooth handling of big RAW image files, so you can quickly review images on a PC and continue shooting without much delay for file transfers.
A standard sync terminal is provided for convenient synchronisation with studio flash units and other external lighting equipment.
In addition to capability to record stunning high-resolution 4K movies through 5K (15MP) oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow, that offers wide dynamic range for highly precise and lifelike movie images without colour grading.
You can shoot and internally record 4K movies oversampled from 5K (15MP) equivalent data in Super 35mm format. The results are startlingly beautiful in every detail.
A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with suppressed blocked shadows or blown highlights, without colour grading.
The previous model featured a 1,440k dot rear LCD touchscreen, the new A variant has been upgraded to a 2,359K rear LCD touchscreen. The Sony logo has also been removed from the frame of the rear LCD screen, for a much cleaner look. The Sony a7R III A is replacing the Sony a7R III version in 2021.
The α7R III A features S-Log for flexible expression of images in post-production and HLG for instantaneous HDR workflow — a combination that fulfills various HDR production requirements.
 High flexibility to fine-tune images as desired (Colour grading required)
 Instant and high-quality image (Colour grading not required)
|1. 3.0 type 1.44 million-dot high resolution LCD tilts upwards and downwards for flexible framing and monitoring of your shot.||2. The a7R III has touch focus function, and a touch pad funciton for you to finrgertip-drag the focus frame intuitively while using the viewfinder.|
|3. A Multi-selector lets you smoothly shift focus points to shoot moving subjects conveniently without missing the fine shooting opportunities.||4. Press AF-ON button to activate autofocus, so you can concentrate on timing an instant shutter release without a half press focus sequence.|
|5. Setting the viewfinders frame rate to 120/100fps for smooth display makes it easier to track dynamic subjects.|
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Price of Goods: £2,199.00
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