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Published on: 04 May 2021
Full-Frame Mirrorless camera with 24.2MP high-resolution, 10fps continuous shooting, ultra-fast and precise AF performance and 4K HDR movie recording in a compact body
Gain control of expressive freedom
With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.
A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.
Newly developed sensor, evolved image processor
The latest technology achieves stunning processing speed
A new version of the 24.2-megapixel4 Exmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.
Back-illuminated full-frame sensor
Higher sensitivity and readout speed
The camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.
Reducing noise in high-resolution images
Up to 1.5-stop improvement5 in image quality
Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048006 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.
Subtle gradation from shadow to highlight
Dynamic range of up to approx. 15 stops
Approx. 15-stop dynamic range7 at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.
Faithful colour reproduction
More accurate colour reproduction straight out of the camera
Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.
Steadier shots with 5-axis stabilisation
The latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.
14-bit RAW output for rich gradations
For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode.
 Image sensor  The latest high-speed front-end LSI [a] 16-bit image processing
Take aim with high AF performance
AF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.
4D FOCUS: Stunning wide coverage
693. Remarkable number of phase-detection AF points
This camera features 693 phase-detection AF points covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points to improve focus.
4D FOCUS: Fast AF speed
Up to two times faster AF performance
Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.
4D FOCUS: Steadfast tracking
Enhanced AF tracking for swiftly moving subjects
The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.
Reliable AF down to EV-314 brightness
Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-314, for more reliable autofocus in dark scenes.
Focal-plane phase-detection AF supports A-mount lenses
693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.
Catch the eyes to see into the soul
Eye AF revolutionises portraiture
With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.
The α7 III can shoot in a continuous burst at up to 10 fps with AF/AE tracking1 and up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting17 at up to 10 fps with AF/AE tracking at maximum resolution.
Confidence-boosting continuous shooting
Capture an instant action with continuous shooting of up to 10 fps — or 8 fps for live-view shooting — with AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.
More realistic, expressive movies
As well as new capability of recording stunning 4K movies through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.
Image resolution uncompromised
Full-pixel readout without binning for high-resolution 4K movies
Full-pixel readout without binning in 35mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimising moiré and jaggies. Full-frame or Super 35mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.
More comprehensive autofocus performance
Improved Fast Hybrid AF for movie recording
Fast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area similar to that for still images is now available for movies too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.
HLG (Hybrid Log-Gamma) for instant HDR workflow
A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimised black-crush or blown highlights that can deteriorate gradation and details, without colour grading.
 High flexibility to fine-tune images as desired (colour grading required)
 Instant high-quality image (colour grading not required)
Supports S-Log and Slow and Quick Motion
S-Log3 improves gradation from shadows to mid-tones and widens dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.
Shoot with more assured reliability
The α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, extended shooting endurance from various power sources, plus high durability and resistance to wet and dusty conditions.
Longer battery life to shoot for more professional lengths
The α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos24 with one full charge. BC-QZ1 optional battery charger allows quicker charging than charging via USB.
Dual media slots, UHS-II support
With two media slots, including one that’s UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.
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Price of Goods: £1,699.00
Total amount repayable . APR representative. Annual Rate of Interest Fixed.
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