Welcome to Alpha

Enjoy three £100 Vouchers


If you purchase a select camera up until 31st March 2024 and register it on 'MySony,' between 12th October 2020 and 15th June 2024 (included) and indicate you would like to receive marketing emails*, Sony will email you three £100 cashback vouchers within 24hrs to use against the purchase of select lenses. You simply need to purchase your select lenses prior to 30th June 2024 and submit your claim to Sony, who will give you the £100 via cashback. Click here to read more on the step by step process >

*This part ensures that you'll receive your cashback codes correctly


Cashback Claim Process FAQs

When do I have to have purchased my eligible Sony camera?

You will need to have purchased your eligible Sony camera by 31st March 2024. You'll then need to make sure that you register your new purchase on'MySony'.

How do I register my purchase on My Sony?

Juust head to www.sony.eu/mysony to register your camera purchase. You'll need to make sure your eligible Sony camera has been registered on My Sony between 12th October 2020 and 15th June 2024.

How do I purchase a qualifying Sony lens?

Simply browse from this list of qualifying Sony lenses >

Where do I go to claim my cashback on a subsequent lens purchase?

Once you have purchased your qualifying lens, go to www.sony.co.uk/promo/welcome-to-alpha to claim your £100 cashback.

Can I use all three vouchers on one purchase?

You can use only one voucher per qualifying lens purchased.

How long do I have to claim my cashback?

Claims for lenses must be submitted before 31st July 2024.


Full list of qualifying Sony lenses

Click here to view the full list of qualifying Sony lenses >


Please see the list of qualifying cameras in the grid below:

View the Full terms and conditions here. 

Sony a7 IV with 28-70mm Lens Kit
6 months
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£2,399.00
Sony FX30 Cinema Line Camera
1 year
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£2,079.00
Sony FX30 Cinema Line Camera Kit with XLR Handle
Finance
Available
Register with Sony
Receive £100 Lens Voucher
£2,199.00
Sony a7r V Digital Camera Body
6 months
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£3,699.00
Sony a7 iv Digital Camera with FE 24-105mm f4 G Lens
1 year
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£3,199.00
Sony ZV-E1 Full Frame Mirrorless Vlog Camera and Sony FE 28-60mm f4-5.6 Lens
1 year
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£2,599.00
Sony ZV-E1 Full Frame Mirrorless Vlog Camera
6 months
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£2,179.00
Sony a6700 Camera Body Only
1 year
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£1,429.00
Sony a6700 16-50mm Kit
2 year
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£1,549.00
Sony a6700 18-135mm Kit
2 year
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£1,799.00
Sony a9 III Digital Camera
3 year
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£6,099.00
Sony a7c II Digital Camera Body Only - Black
6 months
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£1,999.00
Sony a7c II Digital Camera Body Only - Silver
6 months
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£1,999.00
Sony a7c II Digital Camera Body with FE 28-60mm Lens - Black
6 months
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£2,289.00
Sony a7c II Digital Camera Body with FE 28-60mm Lens - Silver
6 months
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£2,289.00
Sony a7c R Digital Camera Body - Silver
1 year
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£3,049.00
Sony a7c R Digital Camera Body - Black
1 year
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£3,049.00
Sony a7 IV Body Only
1 year
Interest
Free
Register with Sony
Receive £100 Lens Voucher
£2,179.00
Sony Alpha A7R IV A Digital Camera Body
6 months
Interest
Free
Register with Sony
Receive £100 Lens Vouchers
£2,999.00
Sony Alpha A7S III Digital Camera Body
Finance
Available
Register with Sony
Receive £100 Lens Vouchers
£3,389.00
Sony Alpha A7S II Digital Camera Body
Register with Sony
Receive £100 Lens Vouchers
£1,999.00
Sony Alpha A7R IV Digital Camera Body
Register with Sony
Receive £100 Lens Vouchers
£3,199.00
Sony Alpha A7R III A Digital Camera Body
1 year
Interest
Free
Register with Sony
Receive £100 Lens Vouchers
£2,199.00
Sony Alpha A7R II Digital Camera Body
Register with Sony
Receive £100 Lens Vouchers
£1,699.00
Sony Alpha A7 III Digital Camera Body
6 months
Interest
Free
Register with Sony
Receive £100 Lens Vouchers
£1,699.00
Sony Alpha A7 II Digital Camera Body
6 months
Interest
Free
Register with Sony
Receive £100 Lens Vouchers
£899.00
Sony A9 II Digital Camera Body
Finance
Available
Register with Sony
Receive £100 Lens Vouchers
£3,999.00
Sony A6600 Camera Body Only
6 months
Interest
Free
Register with Sony
Receive £100 Lens Vouchers
£999.00
Sony Alpha A6400 Body Only
1 year
Interest
Free
Register with Sony
Receive £100 Lens Vouchers
£779.00
Sony A6100 Digital Camera Body
6 months
Interest
Free
Register with Sony
Receive £100 Lens Vouchers
£629.00
Sony Alpha A6000 Digital Camera Body - Black
Finance
Available
Register with Sony
Receive £100 Lens Vouchers
£379.00

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