Fujifilm X-Half | First Look

I was lucky enough to get invited along to the Fujifilm House of Photography in London for the unveiling of the X-Half. Even luckier, I was able to take it out and see what it could do.

Watch the full video below for a first look.

Fujifilm X-Half

The Fujifilm X-Half has been inspired by the half-frame film cameras that would allow you to take two images on a single frame therefore effectively doubling the amount of images you can capture on a roll of film. A lot of you may be wondering how that translates to digital but we'll get into that in a bit. It features a vertical 3:4 format, 1-inch sensor, and 32mm equivalent prime lens along with 13 Film Simulations, analogue-style filters, and creative 2-in-1 vertical prints.

First Impressions

The first thing that stood out to me was how compact and lightweight the X-Half is. The camera weighs just 240g (including battery and SD card) and measures just 105.8 x 64.3 x 45.8mm. It is so small that I barely realised that I had it on me making it perfect for portraits, street, and travel photography. The vertical format also makes it a must for content creation for Instagram Reels, TikTok and YouTube shorts.

2-in1 Images

There were leaked images of the X-Half revealing a thumb winder which had many people specualting what it would dbe used for. It turns out that the winder is used to quickly access the 2-in-1 image format. Simply take a picture, use the winder and then take a second shot. The camera will then stitch the two images into one so that you can capture diptychs. This can also be done with videos or a combination of both to further enhance your creativity. It is also worth mentioning that the single images are stored separatley as well as the stitched together image.

Touch Operation

Dialing in the settings and accessing filters and film simulations could not have been easier thanks to the intuitive touch operation design. Swiping down on the vertical LCD screen grants you access to pairing and film camera mode while swiping left gets you to the shooting menu. Swiping up gets you to the quick menu and swiping right opens the menu for film simulations and filters. You can then swipe through all the different filters and film sims via the sub LCD to the left hand side of the camera.

Swipe down for Pairing & Film Camera Mode
Swipe left for Shooting Modes
Swipe up for Quick Menu
Swipe right for film simulations & Filters

Film Simulations & Filters

Fujifilm are renowned for their film simulations and they have included 13 of their most popular on the X-Half along with 26 vintage style filters including Light Leak, Halation, and Expired Film. There are also a number of film grain textures as well as a timestamp function. All of these filters can be accessed easily via the afforementioned sub LCD.

Film Simulation | Sub LCD
Filters | Sub LCD

Film Camera Mode & the X-Half App

The X-Half features a film camera mode that gives the user a more retro experience that is sure to appeal to film camera users. You have the option of choosing 36, 54 or 72 film roles and once you have made your selection you no longer have access to the display or playback functions. You cannot view any of these images until you have completed the roll and then connect to the dedicated X-Half app which also creates a contact sheet to complete that retro style experience.

Video Features

The video functions of the camera are basic but more than enough for content creators looking to share on Instagram, TikTok and YouTube Shorts. You can record at Full HD 1080P at 24fps as well as apply any of the film simulations, filters or film grain textures to enhance your footage.

Key Features

17MP 1-inch sensor
32mm f2.8 lens (*35mm equivalent)
Ultra-light: 240g
3:4 vertical format
2-in-1 mode
Vertical LCD touchscreen
OVF for vertical format
13 Film Simulations
Analog-inspired filters
Dedicated X half App

Convinced yet?

The Fujifilm X-Half is available for pre-order now:

Fujifilm X-Half

Thank you!

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By Ben Wright
21 May 2025