Sony a9 III and 300mm f2.8 G Master Lens - First Look

Our very own Ben Wright tests out the new Sony a9 III in Turkey with a rundown of its incredible specs, as well as the new 300mm f2.8 G Master Lens, VG-C5 grip, and more… See all in this video!


Sony a9 III

The Alpha 9 III Full-Frame Mirrorless camera features a newly developed Exmor RS™ image sensor that is the world’s first Full-Frame stacked 24.6MP CMOS sensor to feature a global shutter system. Motion blur and viewfinder blackout are a thing of the past. With full AF and AE tracking, the capture is amazing at 120 frames per second. While fast subjects are frozen at a maximum shutter speed of 1/80000 sec, AI processing ensures accurate subject recognition. Enjoy seamless flash sync at all speeds while avoiding light drop-off.

With no more distortion in fast-paced scenes and unparalleled subject recognition accuracy, this cutting-edge global shutter system guarantees perfect shots every time, even in video; ideal for sports and wildlife photography.


Key features

  • 25.2-megapixel Live MOS Sensor
  • New Engine
  • 8.0-stop/7.5-stop 5-Axis BIS
  • AFC 60fps burst shooting
  • 100MP High-Resolution mode
  • Real-Time LUT
  • 100-25600 ISO
  • Phase Hybrid AF
  • Animal Eye/Body/Car/Motorcycle Detection
  • 5.7K 60p and 4K/C4K 120P in 10-bit
  • Dual card slot (CFexpress & SD)
  • Tilt & free-angle 3-inch touchscreen
  • 3680k OLED 0.76x viewfinder
  • Enhanced monochrome mode
  • USB-PD power supply/charge

 Sony FE 300mm

The Sony FE 300mm F2.8 GM OSS Lens is a large aperture telephoto lens designed for sports and wildlife photographers. Ideally balanced and weighing in at a mere 1470g,* the FE 300mm f2.8 is the smallest and lightest lens of its kind** allowing it to be used with a monopod or even hand-held for ultimate convenience.

*Excluding tripod mount.

**As of the November 2023 product announcement. Sony survey of interchangeable 300 mm F2.8 lenses for full-frame digital cameras.


Key Features

  • Fast f2.8 Aperture
  • Small and Lightweight
  • Ideally Balanced
  • G-Master Quality Lens
  • Superb Resolution
  • Tele-converter Compatible
  • 11-blade Circular Aperture
  • Fast & Precise AF
  • Dust and Moisture Resistant
  • Fluorine Coating
  • 4 Customisable Buttons
  • 1470g (without tripod mount)

Convinced yet?

This Sony launch is available for pre-order now:


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  • By Ben Wright
  • 9 Nov 2023

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